Wescott Williams Shortlisted for Training Journal Award
We are extremely pleased to announce that our work with English Heritage has been shortlisted for a 2011 Training Journal Award in the Best Not For Profit category.
The ‘Just Ask and Listen' best practice sales and coaching programme has successfully changed the way staff at English Heritage interact with visitors, resulting in a massive increase in both membership figures and income generated through membership fees.
Case study
We developed a sales programme to improve membership recruitment that resulted in sustained and substantial increases in strike rates (visitors to English Heritage sites being converted into members), with membership now accounting for more than £18 million (2010/11 year to date) as opposed to just over £12 million in 2005/06 when Wescott Williams first started working with this client.
We developed a sales programme to improve membership recruitment, which resulted in the highest ever 'strike rates' (the proportion of visitors to its historic sites joining as members).
We coached Jo Hind, a talented AOL sales manager, to improve her performance at work, which led to renewed enthusiasm for her role, promotion and an enhanced career path. AOL is the world's leading and best known interactive services provider.